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Switched to Indian Indigo, Synthetic Indigo Meiji Era 1868-1912

Deciding to Trade in Both Domestic and Indian Indigo 1897-

At the beginning of the Meiji Era, demand for Awa indigo that had enjoyed so many years of popularity was dampened by an inflow of high-quality, low-cost Indian indigo.

Sales began to decline steadily, and the situation worsened in 1887 when the quantity of Indian indigo increased dramatically. The situation sent an enormous shockwave through the community of Awa traders that resulted in a sharp division of opinion: a conservative faction of 2,333 traders advocated trading only in Awa indigo and a faction of 1,039 advocated trading in both domestic and Indian products. In 1897, the Company head was Junji Miki, the 11th Yokichiro and a member of the Kizokuin national assembly; sensitive to the changing times, he decided to engage in the trading of both domestic and imported indigo.

Junji Miki, the 11th Yokichiro

Junji Miki, the 11th Yokichiro

Acquiring the Kanto Agency for Synthetic Indigo 1904-

Exacerbating the blow dealt to the Awa indigo industry by Indian indigo, availability of synthetic indigo brought about further decreases in demand for the domestic product. In 1902, importation of synthetic indigo from German companies, first BASF and later Hoechst, gave rise to an increasingly fierce struggle to compete in the market.

Miki moved decisively to secure an exclusive sales agency for Hoechst products in the Kanto region and in 1904 pioneered the sale of synthetic indigo in the market.

To win the sales war, we strove to break into Kansai market, establishing a branch in Minami-Horie, Nishi-ku, Osaka, as its regional base in 1905.

Exclusive sales agency agreement with Hoechst

Exclusive sales agency agreement with Hoechst

Ending the Undercutting War The 12th Yokichiro Became Daido Indigo Co., Ltd. Representative 1909-

In an industry that had been exhausted by an undercutting war, momentum was gained toward tie-ups through special dealerships. Then, Daido Indigo Co., Ltd. was established by traders of indigo in December 1909.

Drawing on the family's achievements, under Yasuharu Miki, the 12th Yokichiro became Daido Indigo's appointed representative and remained in the same post from that time onward. Until his tenure came to an end and Daido Indigo was dissolved in July 1932, he had presided over both companies for 25 years and bequeathed a great legacy to the synthetic indigo industry.

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